With leadership repetitively prompting pace and ambition, a formal communication system underwriting the vision and process should always be present. The communications plan must include more novel ways of connecting and reflect the anticipated future. Social media and digital promotions should be visible throughout the drumbeat campaign.

There are a few rather profound second order consequences of the Covid-19 pandemic. By second order, we mean not readily visible, or in your face, or what the press and talking heads are going on about.

Let’s look at 3 examples of second order consequences.