Digital Platforms Transform Strategy from “Push” to “Pull”

Digital Platform businesses have dominated market attention for many years now. The internet itself is the ultimate platform of our age and it’s the breeding ground for the evolution and proliferation of more and more digital platforms. Whereas, traditional methods of production and distribution were often limited to “push” strategies, with significant effort and resources placed on forecasting market demand. Platforms actually enable “pull” strategies which are long-seen as potentially more profitable modes of meeting consumer needs.

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